チームの力を最大限に引き出すためのスピーチ手法であるが、日本ではあまり紹介されていない『Pep (ペップトーク)』を解説している。
“Great moments are born from great opportunity. And that’s what you have here tonight, boys. That’s what you have earned here tonight. One game. If we played ‘em 10 times, they might win nine. But not this game. Not tonight. Tonight, we skate with 'em. Tonight, we stay with 'em, and we shut them down because we can! Tonight, we are the greatest hockey team in the world. You were born to be hockey players, every one of you. You were meant to be here tonight. This is your time. Their time is done; it’s over. I’m sick and tired of hearing about what a great hockey team the Soviets have. Screw ‘em. This is your time! Now go out there and take it!”
“You find out life's this game of inches, so is football,” he said. “The inches we need are everywhere around us. They're in every break of the game, every minute, every second. On this team, we fight for that inch. On this team, we tear ourselves and everyone else around us to pieces for that inch. We claw with our fingernails for that inch. Because we know when we add up all those inches, that's gonna make the f*ckin’ difference between winning and losing! Between living and dying!”
“Fifty thousand men died right here on this field, fighting the same fight that we are still fighting amongst ourselves today,” Washington said. “This green field right here, painted red, bubblin' with the blood of young boys. Smoke and hot lead pouring right through their bodies. Listen to their souls, men. I killed my brother with malice in my heart. Hatred destroyed my family. You listen, and you take a lesson from the dead. If we don't come together right now on this hallowed ground, we too will be destroyed, just like they were. I don't care if you like each other or not, but you will respect each other. And maybe, I don't know, maybe we'll learn to play this game like men.”
『Pep (ペップトーク)』の考え方をさらに発展させ、「やる気にさせる言葉」だけでなく、「やる気を失わせる言葉」についても解説している。
ペップトークをビジネスに向けに解説している書籍は、まだこの書籍のみ
子供を対象としたペップトーク。